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How Colors Influence Your Purchases

The.Tortilla.Guy's picture

The average package on the supermarket shelf has only about one-seventeenth of a second to attract your attention. After that, the design, the color, the words and -- oh, yeah -- the product have to interest you enough to put it in your cart and buy it.

Color is one of the primary tools that package designers use to grab your attention. Reactions to color tend to be emotional, rather than intellectual.

On your next shopping trip, see if you react the way most shoppers do to packages using these colors:

 

Red

Red packages and large, red brand names make your heart beat faster and increase adrenaline flow. Red communicates power and vitality and stimulates a desire to conquer.

 

Yellow

Yellow is the most visible color -- the reason it's used on road signs. Yellow also makes packages look larger. It makes us think of the sun: warmth, happiness and often "newness." Yellow is also used to convey a cut-rate image and, if not used properly, can detract from a product's perceived quality.

 

Blue

Blue implies cleanliness and purity and induces thoughts of sky and water. It often conveys feelings of serenity, confidence, knowledge and credibility (remember that the next time you have an important meeting).

 

Green

Green used to imply spoiled food, so marketers avoided it. Today, green is used more often than other colors because it represents natural and healthy things, like trees and meadows.

 

White

White makes us feel fresh and light and is often used on diet or lower-fat foods. It's also associated with dairy products (especially milk) and so implies freshness and purity.

 

Black

Black looks elegant and sophisticated. Manufacturers use it to imply a sense of class and quality

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3 Comments

Joe.Bush's picture
right! so now you know how to keep ur better half away from shopping.
Addison's picture
O ya, marketeers know everything about you or so do they think. Funny.
The.Tortilla.Guy's picture
One of the simplest approaches you can take to improve your diet is to eat through colour. When you fill your diet with plenty of colour; especially richly pigmented plant foods like fruits, vegetables, herbs and spices; you’re maximising your intake of super foods. Not only do you reap the rewards of antioxidants and replenishers that offer long-term protection from lifestyle conditions. But you also ensure that your skin, hair, eyes and nails are at their best for longer. Herbs and spices are colourful and add flavour without the fat. They are also full of antioxidants and other healthy phytochemicals. Recent research suggests that some herbs & spices not only are high in healthy phytochemicals but as a bonus help the body absorb more nutrients from vegetables. Learning to eat by colours is also a fantastic way to get out of your ‘familiar food’ comfort zone and boost your food variety. Check out our smart eating quiz to see how you score. Where do I start? Start by experimenting slowly with a heap of different grains, legumes, fruits, vegetables, herbs and spices that you’ve never tried before. Each time you find a new food you like, add it to your food variety checklist. And whenever you plan a meal aim to include as many colours as possible, consulting your checklist for inspiration. Growing children need good nutrition too and encouraging them to make sure they eat foods from all the colour groups is a fun way of making sure they aren't missing out on any essential nutrients. One fun way to encourage kids is to teach them the concept of putting rainbows on their plate. Here’s some colour-coded suggestions to get you started: Red foods Red pigments in food include the phytochemical lycopene which have heart and prostate benefits. Check out » Tomato, beetroot, radish, berries, cherries, persimmon, apples, rhubarb, eggplant, salmon, ocean trout, sardines, lean beef, lamb, quail, red wine, red capsicum and chillies. Green foods Green phytochemicals include isothiocyanates which help protect cells and quercetin and catechins which are thought to benefit the heart. Check out » Spinach, silverbeet, lettuce, asparagus, artichoke, broccoli, brussels sprouts, bok choy, beans and peas, avocado, apples, kiwi fruit, herbs such as rosemary, oregano, basil, coriander, dill, mint and parsley. Yellow/Orange foods Provide phytochemicals such as alpha and beta carotene (vitamin A) are important for heart health, other caretenoids such as lutein and zeaxanthin for eye health. Check out » Citrus fruits, pumpkin, sweet potato, corn, carrots, eggs, polenta, apricots, cantaloupe, bananas, gold kiwifruit, ginger, honey, oysters, oils, lemongrass. Brown foods Provide phytochemcials such as phyto-oestrogens which may help relieve menopause symptoms and phenols which are believed to be beneficial for heart health. Check out » Grains (wheat, oats, rye, barley, rice, corn, linseed), mushrooms, breads, dried fruit, legumes, coffee, chocolate, nuts, spices White foods Provide phytochemcials such allicin in garlic (also onions & chives) which may be beneficial for heart health. Check out » Dairy products, oats, onions, rice, cauliflower, potatoes, lychees, custard apples, coconut, chicken, white fish, white wine, salt, sugar, garlic. "The Tortilla Guy"