Cut fancy shapes (stars, diamonds, circles, etc.) from thinly sliced white, whole wheat, or rye bread.
Spread with cream cheese or a favorite cheese spread; top with rolled smoked salmon, whitefish or salmon caviar, sardines, pickled herring, cooked lobster tail, or king crab.
Garnish with additional cream cheese put through a pastry tube and bits of pimiento, green pepper, or ripe or stuffed olives.
Arrange on a platter; garnish with watercress.