Get KFC Founder’s Autobiography Free On FB!
Publishers all over America would surely pull their hair out in frustration when they hear what KFC has planned for the autobiography of its founder, Colonel Sanders. The fast food restaurant has decided to hand out the autobiography free of cost to those who connect with the company on Facebook. Never mind the fact that the book is an accidental discovery in the company archives and contains a decade-old cookbook.
1) The Founder
Colonel Sanders wrote this book in 1966, noting down the anecdotes from his life before and after the birth of the “Kentucky Fried Chicken”, or KFC, as it is lovingly known the world over. The original manuscript was found by accident in the archives in 2011 and it will not have a traditional launch. It is called, “Colonel Harland Sanders: The Autobiography of the Original Celebrity Chef.” The KFC founder writes in the introduction, “This is a new kind of book. It’s the story of a man’s life and the story of the food he’s cooked and eaten running right along with it.” The book traces Sanders’ journey from his birth in 1890, in Henryville, Indiana, to the first time he sold fried chicken out of a gas station in Corbin, Kentucky in 1930. The powerful personality that Colonel Sanders is can be guessed from the fact that he continues to be the face of KFC despite having sold the business in 1964, two years before he wrote the book. The legendary man passed away in 1980.
2) The Facebook Deal
Foregoing a traditional book-launch, the KFC has decided to cyber-launch the book on popular social networking site, FB. The book will be available for free download starting June 4. In fact, the readers can read the first chapter as well as copy the recipe for potato pancakes on KFC’s FB page on the autobiography. However, there is a small rider. The book will be available for free download only to those who “Like” the FB page. Well, that is not much to ask for, right?
3) The Autobiography
The book not only talks about Colonel’s life and anecdotes, but also about 33 “never-before-seen” recipes for dishes such as light bread, hot biscuits, honey butter, chicken pot pie, cornbread stuffing, fried tomatoes, pecan pie, and baked apple dumplings – basically all the old world goodness. Colonel Sanders’ quick wit and outspokenness is visible throughout, just like when he writes, “When I tell you how to get food ready for eating, I won’t use just a cold mathematical formula to help you put it on your table. I’ll be telling you how to prepare it like a man who’s talking to you right over your kitchen stove. My list of American country food you won’t find in fancy cookbooks.”
Offering this book free on FB has generated a lot of media attention for KFC, even more than the time it announced its double blow to health experts. The autobiography promises to provide “an authentic look into the life of one of the world’s legendary entrepreneurs.” The fact that you can get it for free is just an added bonus!
Image Courtesy: Facebook.com
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