Worlds Best Foreign Cookbook Award Won By Marriott's New Arabian Cuisine
Judged alongside award-winning cookbooks from around the globe, Marriott's pioneering cookbook New Arabian Cuisine claimed the title "Best Foreign Cookbook in the World" at the Gourmand World Cookbook Awards held in Beijing, China, earlier this month. New Arabian Cuisine was also selected as one of the best 10 overall cookbooks and will be featured during the London Book Fair, April 16-18, 2007.
Representing the JW Marriott Dubai and his co-authors, Chefs Christian Jean, Amgad Zaki, and Khalil Zakhem, Chef Ingo Maaβ joined 250 other culinary experts, editors and photographers in the Chinese capital where the Marriott cookbook was cited as being a model and benchmark for culinary tourist destinations.
"Winning this award will open conversations and eyes to the beauty of the Middle Eastern culture," said Maaβ. "Those who have been previously hesitant to try Middle Eastern food or visit a Middle Eastern country are both surprised and enchanted with the recipes, the food and the overall blend of heritage and culture captured in New Arabian Cuisine. Preconceived notions are set aside, and the world suddenly seems to be a cosier place to explore because of the kitchen."
Originality is no stranger to JW Marriott Dubai, and according to general manager, Ibrahim Barghout, the hotel continues to be a market leader in food and beverage innovation, which ultimately gives the hotel a competitive edge.
"Regional food is just as much an attraction to the well-heeled traveller as an historic monument or an architectural wonder," said Barghout. "Every destination has a culinary story and the
Middle East is no exception. New Arabian Cuisine - or ‘Haute' Arabian Cuisine - brings to life a rich heritage which has often been neglected on the global food network. This genre has essentially put Dubai and Marriott on the culinary map."
Recently awarded the German language market's ‘Best Foreign Cookery Book' at the Gourmand World Cookbook Awards 2006, Barghout expected no less for the cookbook at the world awards.
"More than just a collection of recipes, our chefs created an entire new genre - a link between Orient and Occident," said Barghout. "The book itself even includes anecdotes and insights into life in Dubai and on the Persian-Arabian Gulf. The entire project is a wonderful amalgamation of culture, food, travel and humanity."
Published in both German and English at a retail price of €48 / AED225 including tax, the cookbook sells at major retailers in Germany, Austria, Switzerland and Dubai with online bookings available via Amazon.de and Libri.de. The cookbook will be available in the UK this May.
The Gourmand World Cookbook Awards were founded in 1995 by Edouard Cointreau with awards made in 34 categories for cookbooks and 14 for wine books.
Marriott International is a leading lodging company with more than 2,800 lodging properties in 68 countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers and golf courses. The company is headquartered in Washington, D.C., and had approximately 143,000 employees at 2005 year-end. It is ranked as the lodging industry's most admired company and one of the best places to work for by Fortune magazine. The company is also a 2006 U.S. Environmental Protection Agency (EPA) Energy Star partner. In fiscal year 2005, Marriott International reported sales from continuing operations of $11.6 billion. For more information or reservations, please visit our web site at www.marriott.com.