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What Should Be The Color Of Candy This Halloween?

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The color of candy that you buy for Halloween should be ideally yellow or red if you want your gift to be a big hit.  The color of candy, according to a PaekBiety study of branding and advertising that is selling the most this year, is one or a combination of these two colors. Do you know why? According to Dylan Lauren, owner, Dylan’s Candy Bar, NYC “Yellow is nostalgic, and red is passion. It makes people hungry.”


The way color affects our lives is really fascinating. Do take time and read up the link. Happy Halloween!


Image Credit : Nakimusi

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