Budweiser Project 12 Zip Code Beers Are Here
As a means to boost the sales of domestic beers, Budweiser is going to launch three beers in October this year. The beers will be named after the zip codes of Los Angeles, St. Louis, and Williamsburg, Virginia.
These limited edition beers are winners of the Project 12 of Budweiser, started earlier this year, in which 12 recipes, received from various Brewmasters. Going through the selection process, the company shortlisted and finalized three recipes, to be brewed in small batches
Budweiser wants to launch these three beers in a 12-bottle package, to be sold as a sample. As for why the beers were named after the zip codes, it could well be a try to project the beers as different from the lot. Will that help the sales of domestic beer? Well, that will be decided only on October 29.
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