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McDonald’s Goes ‘Veg’ Just For India

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McDonald’s, the most popular fast food restaurant chain in the world, has done it again. It is going to open its first ever, all-vegetarian outlet in India in the holy city of Amritsar, Punjab. The fact that Amritsar is known for its chicken tikka and tandoori chicken as well as for its Amritsari kulcha and dal Makhni was not lost on the fast food giant. Therefore, it has decided to skip its meat-based burgers and open the first vegetarian-only restaurant to cater to the large vegetarian population in India.

Why India?

The majority of people in India are vegetarian because of religious, ethnic, or cultural reasons. With a country having a population of more than a billion, 80% of which are Hindus (largely vegetarian), it seems to make sense for McDonalds to launch an all-vegetarian option. Not only do Hindus don’t eat beef, but Muslims don’t eat pork, and Jains don’t eat any meat. So, as you can see, a lot of people are going to be happy about what McDonald’s is doing in Amritsar.

The Vegetarian McDonald’s

The first vegetarian outlet of this restaurant chain will open around June or July 2013. Speaking about this, a McDonald’s spokesman for northern India, said, “It will be the first time we have opened a vegetarian restaurant. There is a big opportunity for vegetarian restaurants (in India) as many Indians are vegetarian”. Well, not just many, but there are about 500 million Indians who are vegetarians and are keen on eating-out. This is why Amritsar is just the beginning for this restaurant chain, which plans to cash-in on more locations throughout the country, like Vaishno Devi shrine, in the northwestern part of Indian state of Jammu and Kashmir. 

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Image Courtesy: sacred-destinations, theotaku, nadeembana

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McDonald’s Goes ‘Veg’ Just For India