KFC Enters Classroom With Mgmt Degree
Wanna earn a degree in business management? Head to KFC in the UK! The latest joint venture between the Leicester-based De Montfort University and the restaurant chain will offer interested candidates a BA Honors Degree in Business Management. The program is designed and aimed to help the KFC staff earn the degree while carrying on working at the restaurant. Sounds interesting? But you will have to get a job with KFC first!
KFC’s Management Degree
The initiative launched by KFC is thought to be the first honors qualification offered in the private sector. The degree will be called BA Honors Degree in Business Management and it will be offered in conjunction with the University. Even though the restaurant chain’s major rival McDonald’s has already introduced a foundation degree course of two years in collaboration with the Manchester Metropolitan University, two years ago, the KFC scheme has an edge as it is thought to be the first corporate degree on offer. KFC is investing £800,000 of its own money into this initiative and the 60 restaurant managers of the company, who will take up this course, will qualify with an honors degree by year 2017. The money will be invested over the next five years. The students can start taking admission from January 2013.
The KFC degree will be a three-year course, for which, the company will contribute half of the funds per student and the student will have to shell out £4,500 of the remaining course fee. The students attending this course will have to participate in 12-14 sessions at the University. However, the training courses being run by the KFC for quite long will also be like stepping stones towards the final degree. The KFC degree program is aimed to make its managers better equipped because the company believes that it is the managerial workforce, which helps in generation of revenue and profits for the company.
With initiatives like these, companies like KFC and McDonald’s are trying to weather the after-effects of recession. Since KFC is employing close to 23,000 people in the UK, and investing money up to £24million in its outlets, the onus is also on creating new jobs. Apart from this newly-launched degree course, KFC also offers two apprenticeship courses, in conjunction with City & Guilds. Speaking in this regard, Martin Shuker, managing director of KFC, UK & Ireland, said, “KFC degrees give us an opportunity to reward some of our best performers, who never had the chance to go to university when they were younger. Our employees gain a meaningful and respected qualification while still earning money, and we reap the benefits of their improved skills and confidence in the business.” He further adds, “The aim is to provide our RGMs with enhanced skills to do their job, and to prepare them for progression within the business, whether that be in head office or as an area manager.” Professor David Wilson, deputy vice-chancellor and dean of business and law at the De Montfort University, pitched in, “At De Montfort University, we pride ourselves on our ability to adapt our skills and services to match the needs of business.” Efforts such as these would definitely help KFC in consolidating its world position.
KFC, a part of Yum! Brands, Inc., is the world’s largest restaurant group. Armed with the management degree, the KFC staff will surely add a new dimension to its working mechanism.