Fiat Brings Your Coffee Wheels!
Just when you thought modern technology could not make your life any easier, here comes an announcement that will have you smiling, especially through the morning rush hour. Italy’s premium automaker, Fiat, has gone ahead and given your coffee wheels, literally! Never mind the fact that coffee is one of the most dangerous food/drink items to have while driving, Fiat has launched an in-car espresso machine for its forthcoming model Fiat 500L. The cute-looking car will be fitted with an espresso maker to keep you company during the early morning hours, when you need a cup of coffee very badly but just don’t have enough time to make it at home.
Coffee on the Go!
Till now, the meaning of this phrase was a Starbucks cappuccino perched inside the cupholder of your car. At least, that is what the American drivers are familiar with. But with the Fiat 500L, things are going to change for better. In March this year, the company unveiled this car at the 2012 Geneva Motor Show. Announcing the launch of its espresso-fitted car in Europe, the company said in a press release, “The 500L is the first standard-production car in the world to offer a true espresso coffee machine that utilizes the technology of the ‘A Modo Mio’ pods. It is perfectly integrated in the car with a deck designed expressly by Fiat.” In this regard, the company has joined hands with Lavazza, Italian coffee-makers. The car, fitted with a Lavazza Coffee Experience Kit will be available to European buyers only, for now.
What about America?
Well, if American buyers want to lay their hands at this coffee machine-encrusted car, they will have to wait awhile. The car itself is expected to reach the US shores early next year. But (there’s always a but!), the company is yet undecided about whether it should offer the espresso kit in the American market as well or not. As for the lucky European buyers, the company has made available the Lavazza option to partake the “unique taste…of true Italian espresso.” Wow! We can almost see the American buyers steaming with envy!
Distracted Driving or What?
As mentioned earlier, eating or drinking while driving can be really distracting but what about making coffee while on the go? The purist drivers are already criticizing Fiat’s move to stick and espresso maker inside its 500L model. Brewing coffee while driving or while inside the car can be even more dangerous than just spilling scalding coffee all over yourself, say the purists. They even claim that this ‘distracting’ machine would give rise to even more on road accidents. Therefore, they consider it good that the company has not yet decided to launch the same facility with its car in the US. However, the company finds all these fears unfounded. A Fiat representative said this when confronted with the purists’ claim, “The system can be used only when the car is stopped. The machine is quite tiny and it has a docking station in which it remains locked.”
While Fiat plans to launch the car in Europe in October this year, for American drivers, it is still the Starbucks coffee, which they can have on the go. Or if you are so impressed with this machine, may be you should start thinking of driving inside Europe.