Free Pizzas For Saying 'Pizza Por Favor'
Have you ever got a pizza for free, just because you said "please?" Well, 120,000 customers got lucky on June 5, 2012, at Pizza Patron under its "Pizza Por Favor" program. In its goal to represent Hispanics better, and to get people to speak more Spanish while living in the US, the restaurant chain gave away free pizzas and coupons for free pizzas to those who ordered in Spanish, or just said, "Pizza, por favor."
When the Pizza Patron launched its program, it expected to give away 80,000 pizzas for free in lieu of the "Pizza Por Favor" campaign. However, the results were beyond its expectations. Well, what wouldn't people do for a free pizza?
The Pizza Patron program was launched at more than 100 pizza outlets in America between 5 and 8 pm. Out of the total 120,000 free pizzas, 30,000 pizzas were distributed in the D-FW area. The Pizza Patron outlet at 1401 S. Buckner Boulevard in Dallas was the one, which distributed the most number of free pizzas.
Andrew Gamm, Pizza Patron's brand manager, told the press, "In Dallas, we were expecting 50 to 100 people at each store and we would have been really happy with that. We had multiple thousands lined up around our Dallas locations."
Carlos Gonzalez, one of Pizza Patron's district managers called the customer turnout "unbelievable." He said, "I feel grateful for all of those people who stood in line for three or four hours and who didn’t take a pizza home, they took home a coupon. So, we’re taking care of them today."
However, not everyone was happy with the promotional campaign. Some felt that the chain was being discriminatory against people who didn't speak Spanish. The disgruntled public even registered their reactions through online media, emails, and phone calls.
Marcela Gomez, who heads the Hispanic Marketing Group in Nashville, said, "Maybe they thought it was a cute thing to do, but I think it's discrimination. As an advertising agency, I would never recommend this to my client." Peter Thomas, chairman of the Conservative Caucus, had this to say, "It seems to punish people who can't speak Spanish, and I resent that. In public areas, people should be speaking English, and that includes pizza parlors."
While all this may be happening, the pizza chain is hardly serious about the criticism. In fact, in a twist on their earlier "Pizza Por Pesos" campaign, they are going to launch a new promotion later this year. It isn't hard to guess, what that is going to be!
All said and done, this news is sure more surprising than a Massachusetts clinic offering free pizzas to those who opted for a vasectomy operation.
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