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Wine & Music Go Hand In Hand

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Wine & MusicNow you don’t need to fake being a wine expert. Research claims that playing a particular type of music can change the taste of the wine by up to 60%. This one should not come as a surprise to you. After all, who wouldn’t have guessed that wine and music would be hand in glove? Wanna read the whole story? Go ahead...


1) The Research


A study was conducted by the psychology researchers of the Heriot Watt University to identify the effect of music on wine-tasting. The University called upon Chilean winemaker Aurelio Montes to play monastic chants in a room full of maturing wines. Speaking about his experience with the wines, Montes said, “It was, therefore, a natural extension to link with Heriot Watt and to scientifically determine the impact that music has on how wine tastes.” Professor Adrian North, who conducted the research on behalf of the University has some more good news. While explaining the theory behind the results, Prof North said, “Wine manufacturers could recommend that while drinking a certain wine, you should listen to a certain sort of music.” He says that after the results of the study are made public and more and more people become aware of the same, the wine retailers can even suggest music recommendations on the bottle labels, making wine drinking a wholesome experience.


2) Study Results


During the research, about 250 students of the University were asked to drink a glass of wine while listening to the music. These students were, then, asked to write their views on their wine experience. According to the research, people who took part in the wine tasting while music played in the background said that the change in taste was up to 60%, depending on the quality and genre of music being played. The researchers said that two wines stood out for being most affected. Cabernet Sauvignon was influenced by “powerful and heavy” music while Chardonnay showed affinity to “zingy and refreshing” music. With the music playing in the background, students reported that wine taste improved by 40% when the music was refreshing and zingy while its taste changed only by 26% more when the music was soft and mellow. The study is published in the British Journal of Psychology.


3) Music & Wine


During the experiment, Montes played four types of music. These were:-

  1. Powerful & Heavy” – Carmina Burana by Orff.

  2. Zingy & Refreshing” – Just Can’t Get enough by Nouvelle Vague.

  3. Mellow & Soft” – Slow Breakdown by Michael Brook.

  4. Subtle & Refined” – Waltz of the Flowers from The Nutcracker by Tchaikovsky.

Besides, the researchers have also suggested the following music and wine combos to draw the best out of wine-tasting:-

  1. Cabernet Sauvignon – You can listen to Rolling Stones, Jimi Hendrix, Paul McCartney and Wings, and The Who.

  2. Chardonnay – Enjoy Robbie Williams, Tina Turner, Kylie Minogue, and Blondie.

  3. Syrah – Puccini, Enya, Vangelis, and Johann Pachelbel will help you to enjoy wine better.

  4. Merlot – Otis Redding, Lionel Ritchie, Eva Cassidy, and Jose Gonzalez go well with this wine.


4) Music In Wine


If you are thinking this to be a typo, be informed that Austrian winemakers have already taken the lead in this area. Markus Bachmann, a former horn player from France, has been enlisted by these winemakers to create a small speaker that can play music right into the wine. This is done during the fermentation procedure and as music resonates through the wine, the maturity comes easy and faster. The winemakers are using everybody from Bach and Mozart to Haydn, and Vivaldi to mature their wines. For starters, Bachmann tested a batch of 31,000-litre of wines, which included a 2010 Pinot Blanc and a 2010 Zweigelt. While the idea is yet to take off, it has all the ingredients of becoming a hit if it catches up.


While you decide which music you want to play with your wine, it is hoped that this blog will now help you to drink wine better. The only thing being, along with deciding on the wine to drink, you will also have to choose the music to go with it.


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Wine & Music Go Hand In Hand