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Levi Roots - A Saucy New Addition to Aardman’s Hall of Fame

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Aardman, the Bristol based multi award winning animation studio, has joined forces with Levi roots to produce a cinema and TV commercial for Reggae Reggae Sauce.

Levi Roots, who appeared on Dragons’ Den with his unique jerk BBQ sauce in 2007, has been elevated to the claymation hall of fame as one of only a handful of ‘humans’ turned into Aardman models.

The commercial invites families to “Put Some Music In Your Food” and features Levi cooking up a BBQ in the back garden of a Brixton house using the distinctive sauce that snared him the backing of Dragons Peter Jones and Richard Fairleigh.
For a sneak preview of the commercial go to

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Levi Roots - A Saucy New Addition To Aardman’s Hall Of Fame Video