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BIGinsight Analysis - Fast Food Customers Unhappy With Their Health

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McDonald'sYou may think that people eating fast food are happy to do so. Well, a BIGinsight Analysis proves that that is not always the case. Surprised? Don’t be because the analysis proves what you may have known subconsciously all along. That fast food is ultimately detrimental to your health, body shape, and self confidence. Before you dig into your next burger, hot dog, ice cream shake, or French fry, read what the analysis has found...


1) Least Exercised


The fast food customers of chains such as McDonald’s, Wendy’s, Burger King, or Taco Bell are not happy with their health. Although, the reason behind their unhappiness is their lifestyle choice rather than the choice of fast food, but there is no denying the fact that both are deeply interconnected. The study was conducted over a sample size of 8,716 from February 1 to February 8, 2012. The analysis found that one in every 5 Americans is unhappy about their health condition.


2) The Details


For starters, the customers visiting McDonald’s are the unhappiest with their health. As many as 24% of patrons, visiting the fast food chain, said that they were totally unhappy with their physical condition. But that is just a part of the story. The rest of the details are as follows:-

a.     22.7% of customers at Taco Bell feel unhappy about their health.

b.     22.1% of Wendy’s patrons said they would like to be in a better shape than they are.

c.      21.5% of eaters at Burger King wanted to improve their physical health.

The analysis explains the “unhappiness” of the customers as a “ negative opinion of their own physical condition” as compared to the rest of the population. The customers or patrons or eaters are those people who eat frequently at these fast food restaurants.


3) The Happy Lot  


The BIGinsight Analysis, however, has a “happy” side too. There are fast food chains where customers are happy about the way they look or feel physically. On the top among these are the diners of Chick-fil-A. As many as 58.9% of its customers said they were “totally happy” with the shape that they are in. They are following by customers of Subway (57.1%), and Arby’s (56.6%). Pam Goodfellow, Consumer Insights Director, BIGinsight, explains the results, “Given that Chick-fil-A, Subway and Arby’s all offer menu items with a calorific punch, it’s apparent that Americans’ overall personal health perceptions aren’t specific to their fast food chain of choice. We’ve found that it boils down to their health habits, including exercising regularly and watching fat and calorie intake.”


4) The Comparison


While the Subway patrons are the ones most likely to exercise regularly, those eating at McDonald’s are the least likely to indulge in exercising. The details of the analysis regarding the exercising patterns of fast food customers are as follows in the form of percentages of customers who exercise regularly:-

a.     Subway: 49.1%

b.     Chick fil A: 46.0%

c.      Arby's: 43.2%

d.     Taco Bell: 40.3%

e.      Wendy's: 40.2%

f.       Burger King: 36.0%

g.     KFC: 35.4%

h.     McDonald's: 34.8%


The consumer-centric insight provided in this analysis gives a new aspect of fast food consumers, that they are remorseful about their health condition but are unable to do anything about it. Well, although it is difficult to do so on your own, learning how to stop eating fast food on your own is really worth it. Try it!


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BIGinsight Analysis - Fast Food Customers Unhappy With Their Health