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Patent For 'Tirupati Laddu'

vikas.kumar's picture
This article is from The Times of India, Mumbai (8 June, 2008)
 
Patent for Tirupati laddu

Tirupati: The sacred laddu ‘prasadam’, popularly known as ‘Tirupati laddu’ at the famous hill shrine of Lord Venkateswara at Tirumala near here, will soon get patent rights under the Geographical Indications of Goods (Registration and Protection) Act, temple sources said.


The Tirumala Tirupati Devasthanams (TTD), which manages the ancient hill temple, has applied for the patent and is awaiting the patent rights for the laddu, said sources. Due to the heavy demand for the heavily sought-after ‘Tirupati laddus’ here, some hawkers in the temple town have started minting money by preparing and selling laddus on their own premises and selling them to a large number of innocent devotees under the name of ‘Tirupati laddus’. The practice has been flourishing for several years, they said, adding the TTD vigilance wing has conducted several raids to root out the business but in vain. Once the GI tag is granted, such violators can be booked, sources said. 

The Tirupati laddu was introduced at the hill temple some eight decades ago. It then weighed about 500 gram and was priced at one anna (six paise). In the 1960s, the weight was reduced to 180 grams and was sold it for Re 1. The price was hiked to Rs 4 in the 80s, Rs 10 in 1998 and Rs 25 in 2006.


The Preparation of 'Laddu'.
 
The Tirupati Temple.
 
The Idol of Lord Venkateshwara.
 
Amitabh, Abhishek and Aishwarya Rai Bachchan seek blessings at the temple.

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5 Comments

Ganesh.Dutta's picture
It is the need of time.....
Snigdha's picture
Glad to hear that the 'laddu' is going have patent rights! Picture of the 'lord' is mesmerizing!
Lakshmi Soujanya's picture
no other sweet can beat Tirupati Laddu. This laddu should be prepared in the temple premises. Thats the secret for this great prasadam.
R.S. Praveen Raj's picture
Mixing religion with IPR will have serious consequences. It is like playing with fire and petrol. The Controller General and his team continue to make mistakes one after the other. In the beginning of this year, the Trademark Registry granted a 'trademark on the picture of deity' in Attukal temple Thiruvananthapuram on a TM application by the temple trust. GI registry has made a similiar mistake this month by granting GI tag on Tirupati laddu. TRIPS forays into religion and faith... and the Indians happily welcome this demon dragging in to our temples. It's Incredible India
R.S. Praveen Raj's picture
TTD states in their GI application (at page 42 of the GI journal No. 28), that “these laddus are offered as prasadam only to the devotees who visit Tirumala and offer worship to Lord Venkateswara here and not to any one else. Therefore to get ‘Tirupathi laddu’ one has to visit the abode of the Lord Venkateswara at Tirumala. The said laddus cannot be obtained by any other means in the world.” Geographical Indication is a notice to the customer that the mentioned product (goods) comes from the specified geographical area. Therefore, the legislative intent of Geographical Indication of Goods (Registration and Protection) Act, 1999 is to ensure that the “producers” from the geographical region are benefited by the market sale of the product (goods) identified by the Geographical Indication, which also serves as a quality mark. Of course, Tirupathi Laddu does not deserve a “goods” status, as it is not sold in the market. Hence it is not appropriate to register ‘Tirupathi laddu’ as a “goods” under Geographical Indication of Goods (Registration and Protection) Act, 1999. On the other hand, a GI tag on a temple prasadam is exemplary of commercialization of divine affairs.