KFC Set To Increase Numbers In Africa
KFC of Yum Brands is set to plan its expansion in Africa. KFC in Africa, is planning to increase its number of outlets to about 1,200 by 2014.
KFC is a dominant player of the fast-food industry in China and it is already a leading player in South Africa, with more than 600 restaurants. The fast food chain has a thin presence in few other African countries. KFC is using its South African base to enter into other African country markets.
Addressing a company investor-analyst conference in New York, Yum chairman and CEO, David C. Novak said that Africa as a market, has tremendous opportunities and it is a great emerging continent. He thinks that KFC has a good chance to lead the fast-food industry in the African continent.
Yum is planning to open KFC restaurants in African countries like Nigeria, Ghana, Angola and Zambia.
The fast food chain is targeting a profit of $1120 million by 2014 and it is expecting that KFC will be worth nearly $2 billion as a brand in Africa, within four years. The Company is also expecting $500 million worth of investments by different franchises in Africa.
So it won't be long before you can enjoy KFC food in the remotest of places in Africa as well.
Image Courtesy: www.smh.com.au