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Baskin-Robbins 65th Birthday Announcement

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CANTON, Mass. (July 15, 2010) – Churning 65 never tasted so good! To kick off the ice cream icon’s 65th birthday, Baskin-Robbins, the world’s largest ice cream chain, is announcing the retirement of five signature flavors to its world famous “Deep Freeze” to make room for even more innovative flavors in the brand’s already extensive flavor repertoire.

Today, at Baskin-Robbins corporate headquarters, five classic flavors will be heralded and officially retired as thousands of employees cheer them on as they head to the “Deep Freeze.” The five retiring flavors include:

· French Vanilla (1945), one of the first flavors launched by Irv Robbins and Burt Baskin, a classic rich vanilla ice cream made with egg yolks.

· Caramel Praline Cheesecake (1970), vanilla cheesecake ice cream swirled with a caramel ribbon and pralined pecans.

· Campfire S’mores (1975), milk chocolate ice cream with a marshmallow ribbon and crunchy graham cracker bits.

· Apple Pie a La Mode (1976), vanilla ice cream with real apple, crunchy pie crust and a caramel cinnamon crème ribbon.

· Superfudge Truffle (2007), decadent chocolate fudge ice cream with chunks of chocolate ganache and toffee truffle pieces.The retiring flavors will be available only until supplies last.

“For 65 years Baskin-Robbins has been known for fun ice cream flavors that are reflective of the times,” said Srinivas Kumar, Chief Brand Officer, Baskin-Robbins Worldwide. “Over the decades we have retired some of our iconic flavors into our Deep Freeze—like Miami Ice from the 1980’s and Beatlenut in the 1960’s--but never before have five flavors gone into the Deep Freeze at one time. By retiring these great flavors we are marking Baskin-Robbins milestone birthday celebration but also making room in our flavor library for new flavor innovation.”

Throughout the country and throughout the world, ice cream enthusiasts have enjoyed such flavors as Lunar Cheesecake in 1969 and Beatle Nut in 1964. These flavors, inspired by events of the times, currently reside in the Deep Freeze and will be joined by the newly-retired five flavors. With more than 1,000 flavors in its global freezer and 6,000 locations around the globe, Baskin-Robbins continues to deliver delicious ice cream flavors that delight and please ice cream lovers worldwide.

Currently, the Baskin-Robbins “Deep Freeze” holds thousand of iconic Baskin-Robbins flavors. As ice cream lovers’ tastes change, flavors are retired to make room for new creations. The five flavors will be joining many historic, delicious ice cream flavors created over the years, including: Whyte 2K Chocolate Overload, Candi-date, 0031 Secret Bonded and Bobsled Brownie.

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Baskin-robbins Retires Classic Flavors For 65th Birthday
Churning 65 never tasted so good! To kick off the ice cream icon’s 65th birthday, Baskin-Robbins, the world’s largest ice cream chain, is announcing the retirement of five signature flavors to its world famous “Deep Freeze” to make room for even more innovative flavors in the brand’s already extensive flavor repertoire. Currently, the Baskin-Robbins “Deep Freeze” holds thousand of iconic Baskin-Robbins flavors. As ice cream lovers’ tastes change, flavors are retired to make room for new creations. The five flavors will be joining many historic, delicious ice cream flavors created over the years, including: Whyte 2K Chocolate Overload, Candi-date, 0031 Secret Bonded and Bobsled Brownie.

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