Children in India may soon chew on this: Does Bubbaloo beat Boomer and Big Babol? Cadbury entering to sell Chewing Gum in India
From the Wall Street Journal :
Children in India may soon chew on this: Does Bubbaloo beat Boomer and Big Babol?
Cadbury Schweppes PLC, the world's biggest candy maker by sales, is intensifying the race to capture India's growing bubble-gum market. Cadbury's Bubbaloo, launched there in July, joins rivals Boomer gum, made by Wm. Wrigley Jr. Co. of the U.S., and Big Babol, made by Italian company Perfetti Van Melle SpA, to try to entice children, the main chewers of bubble gum.
Cadbury, based in London, is introducing its Bubbaloo bubble gum in the one million stores across India that already sell its chocolate bars.