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Written by Josh Catone / September 11, 2007 / 2 comments

A couple of week's ago, we wrote about, which was attempting to create "Facebook for foodies." Recently, I was contacted by a very similarly named start up: (notice the lack of 's'). If (s) is trying to become Facebook for foodies, then (no s) has already nailed MySpace for foodies.

As you might have guessed, is a social network built about users sharing and discussing recipes. Though it supports text/photo recipes, the site really emphasizes videos.

According to co-founder Sharib Khan, the site has more than 2000 recipes, 400 of which are videos. Many of the videos come from home cooks, but also has a production team that films professional chefs in the New York area (such as this one). Each video recipe is accompanied by a text summary, ingredients list, and instructions. The site also has correspondents, like The Tortilla Guy, that it sends out to report on various food conventions and events.

Where shines is their social networking features, which are very well developed compared to the competition. Every member of the site gets a MySpace-style profile (sans the customization) that includes biographical info, a guest book, links to recipes (and favorite recipes), videos, blogs, groups, buddies, and "tastemates." Tastemates is a feature unique to that attempts to match users based on their taste in recipes.

Each recipe page also includes rating, commenting, and fans (those user who marked the recipe as a favorite) to round out the social features.

The site was launched about 11 months ago, and according to Compete it has experienced a large amount of growth over the past couple of months. Khan told me that the site was currently stretching the limits of their servers and that they are planning to scale up their infrastructure.

Embedded is below is a video recipe from member LizzieMarieCuisine, who I'm expecting to see on "Food Network" when she's older. also lets users embed pictures from non-video recipes.



Congrats To all who have made this place a fun place to be !!!!


The Tortilla Guy

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CookingMyWay's picture
Very cool.... :) Nikko
vikash.kumar1's picture
Ganesh.Dutta's picture
thank you very much Josh Catone, trying to make a democratic food network.
Bxredman's picture
Wow Congrats keep up the good work !!!
The.Tortilla.Guy's picture
Now we need to keep the banter up, and figure out ways of getting more people involved !! If anyone has ideas please sent in to !! Wrap on............. The Tortilla Guy
Tumaros.Tortilla's picture
Try The wrap Recipe idea again !!! Although CookingMyWay is a lock on that one !!
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