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ifood-way to go!

vikas.kumar's picture






I was pleasantly surprised to find out that  is actually getting very popular here (I’m writing from Mumbai and I have been featuring stuff…mainly street food).

I’d been cajoled into joining ifood by my very, very dear friend, Sharib (khau khan). I’d signed up more than 6 months ago but hardly ever visited the site because I’m not a foodie at all. In February, I shot “Muchhad Paan Wala”, the most famous paan vendor in Mumbai. I wasn’t happy with what we captured on video and didn’t sit to edit the footage for 4 months! Then, in June, I thought, may be I should revisit it. I parked my backside to my chair for a week (it was a tough edit and since it was a first, I was also taking time getting to know the software, which would hang every now and then)! I somehow managed to put it all together and was quite happy with my maiden effort. Some people on ifood seemed to like it, too.


A couple of days ago I decided to pay a visit to “Muchhad” and also meet Ashika, the girl who anchored the video…we were seeing each other after 5 months. I thought I’d put up a sticker (ifood featured) at the paan shop. What took me by complete surprise was that the “Muchhads” had seen the video much before I’d had a cd delivered to them. I wondered how! They told me they’d seen it on the net and were very excited about the fact that it’s the number one video on the site! (I completely forgot that they are possibly the only paan shop in the world who have their own url-, so they are quite net savvy). They went on to tell me (in their characteristic animated, excited tone) that a lot of their customers had seen them featured on ifood. A lady actually got off her Mercedes, not to buy paan but to tell them how much she loved the video! The “Muchhad” brothers said that they had never been featured so well. I was obviously thrilled…thrilled that they liked the feature, that my hard work was being appreciated and that ifood was indeed being visited by a lot of people.



Before I left the shop, the “Muchhads” put up not one but two stickers and Ashika and I came back home with a bundle of frozen “meetha” paans!


Now that I’ve shot a few videos (Muchhad Paan Wala, "Pav Bhaji" at Juhu Beach and Juhu Beach, Mumbai), I do see myself developing a “taste” for food. More than anything, I love seeing food through the lens. The colours are so vivid. Forgive my analogy but the only images that have true colours are of things that are natural…things like fruits, vegetables, plants and blood!



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butterbites's picture
It was truly a great video; I for sure will visit them when I go to Mumbai next time. Keep it up Muchhad!
master2006's picture
Muchhad Paan Wala's Mucch aka moustaches are as good as his Pans. Great work Vikas and great Pans Mr. Muchhad.
vikash.kumar1's picture
Like the paan of Muchhad Paan Wala your video is also refreshing. good work vikas..
veerpradeep's picture
Great Blog and Video Muchhad Paan Wala
Sarah's picture
yes guys I saw Video Muchhad Paan Wala Really Great Work Vikas...!!
Snigdha's picture
Very interesing blog. Infact after reading your blog, I watched the 'muchhad paanwaala video' & i should tell you that it was indeed a gr8 video. Keep the good work going!
khau.khan's picture
vikas - i totally buy into what you say that foodloves amazing through the lens - i have gorged on food all my life (you know the history behind khau_khan name) but only when i shot my first videos Orgasmic Olives that i realized that food looks amazing (note the orgasmic in the title) Great job with your videos - you have the talent for this and hence i got you in :-) Bon Appetite!
Monica's picture
Vikas, Great videos! Now I am really hungry!
kapil.trehan's picture
nice blog. its good to see the shop owners encourage you to put up your sticker. they should, afterall you've featured them and featured them so well! i also like the sticker design-simple, elegant.
Amit.Seth's picture
Its really a good work done.. Vikas !!!
maniyar.nilesh's picture
thats how life starts..but then nothin is accident..its yu who r full of life that makes lot of difference to small things in these small videos...bringing life to anything is what u r here on this planet for....sahi jaa rahe ho darling..lage raho
vikas.kumar's picture
Thanks everyone for all your lovely comments...I'm going to forward them to the Muchhad sure they'll love it.
sarita arora's picture
good one vikas!
moodyfoody's picture
Really a nice blog ifood-way to go. Vikas really its a good work and video was truly great video Muchhad Paan Wala. powered by
Ifood-way To Go!