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Gau Jal

shantihhh's picture


 I did a double take when I read about this new drink to be launched in India.  As a non-Hindu I can't fathom drinking this.  Of course I have read of health benefits off drinking mare's urine by some, and camel urine.  I also remember reading of some Ferdinand Magellan's crew of his fleet circumnavigating the globe in 1519 were forced to drink their own urine to stay alive.  OK............  



This drink, Gau Jal is said to be in it's final development stages and will be launched before the end of the year.  It is reported "it will not smell like urine and will be tasty." It's USP will be that this non-carbonated drink will be very healthy and toxin-free..

The drink is an attempt by the RSS – which was founded in 1925 and now claims eight million members – to cleanse India of foreign influence and promote its ideology of Hindutva.


Hindus revere cows and slaughtering them is illegal in most of India. Cow dung is traditionally used as a fuel.  It is said the hottest fires for cooking are fueled by cow dung.  I believe it as I have eaten such cooked foods many times. 
 



 Cow urine and dung are often consumed in rituals to “purify” those on the bottom rungs of the Hindu caste system. 



This idea is not new.  This brochure details the many extraordinary benefits of drinking your own urine, as described in ancient Sanskrit texts.  Cow urine is said to be a cure for ailments ranging from liver disease to obesity and even cancer. 


Many say this is a direct marketing scheme to aim at cola brands which are popular in India.  India is now one of the largest cola  markets, but have struggled in recent years to shake off allegations, which they deny, that they contain dangerous levels of pesticide. 


Gau Jal by contrast, is made mainly of cow urine, mixed with a few medicinal and ayurvedic herbs and will be very inexpensive.  They are considering exporting this new drink.  I'll pass - no thanks.



 

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6 Comments

vikas.kumar's picture
How come I don't know about this!?! Well, all I can say is that Gau Jal sounds interesting...weird actually! I don't know about its health benefits or its taste, but despite being a Hindu, I certainly don't agree with the ways that RSS uses to propagate Hinduism. Cow dung is very useful, and is the cheapest and most efficient form of cooking fuel in rural India...but cow's urine...i don't think i want to taste any creature's urine...and to name it 'Gau Jal' (just as the cow is sacredly called 'Gau Mata'-Mother Cow or Holy Cow), is a downright cheap marketing gimmick by the so called flagbearers of Hinduism. I just wish the RSS and the Bajrang Dal and all other 'religious' outfits gave up being just 'hindus', and learnt to be better human beings - to speak the truth, be kind and follow non-violence. Gau Jal!!! I still can't get over it...very nice post though!
vandana's picture
Being a hindu haven't yet tasted it and don't think would give it a try either. I know of a friend however, who is into practising yoga and cow's urine is something that they consume during some of the processes.It would benefit some of them to have the bottled cow's urine(but again the question of whether they would be able to accept bottled urine to getting it straight from the source). There are also Hindu believers who like to keep it as sacred water at home...probably the packaged version would save them the trouble. Guess everything would depend on the marketing strategy.
shantihhh's picture
Vikas I couldn't agree more-just wish ALL religious and dietary followers would show respect for others and as you stated " learnt to be better human beings - to speak the truth, be kind and follow non-violence". Locally in the SF Bay Area we have militant vegetarians/PETA that have even set fire to chef's homes because they serve foie gras! I am an animal lover, but eat just about anything within reason. I could not raise animals for consumption, but always have a garden of organic veggies and herbs. (PETA-People for the Ethical Treatment of Animals) BTW-The most notable practitioner of urine therapy is probably former Indian prime minister Morarji Desai-- and he lived to be 99, so there you go. Shanti/Mary-Anne
Pervez87's picture
Many Ayurvedic doctors use it in their medicines. You can observe the "drink" being consumed from the 'tap' in Bangalore. I heard about it many times but never believed it. Then one day while passing through Srirampuram locality in Bangalore I witnessed it!!! A cow was about to urinate, you know the typical sign when the cow sort of hunches it tail up and sure enough a man came scurrying from across the street and put his hands under the stream and started drinking the "drink"!!!! I saw that happen many times in that locality later on!!!! each to his own!!
shantihhh's picture
Interesting..............I'll have to tell my husband as he works for INFOSYS maybe some of the crew needs this. (smile) Is this near their campus in Bangalore? Shanti/Mary-Anne
ifoodiee's picture
Personally i would be extremely disgusted to try something like that..but i think if they are brought up with the concept then it wouldnt seem so wierd to them..there are crazier things being made and consumed around the world..you should actually explore the unique drinks Japan has..i think I will write about that here.....