Why Do Girls Like Pink?
Time article on "Health" says it may be due to biological programming.
According to a new study in the Aug. 21 issue of Current Biology women may be biologically programmed to prefer the color pink — or, at least, redder shades of blue — more than men.
On average, the study found, all people generally prefer blue, something researchers have long known. The study also found that while both men and women liked blue, women tended to pick redder shades of blue — reddish-purple hues — while men preferred blue-green.