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Overeating - A Psychological Problem Not Appetite Issue

foodpsychologist's picture


Most of us have over eaten a food of liking sometime or the other, but for some overeating is an addiction. What we like and how often we eat it is a direct consequence of our food psychology. Obesity, which is fast emerging as a hurdle to the sound physical and mental health of the global population, is greatly influenced by the habit of overeating. Therefore, one needs to first understand the causes behind the behavior. The fundamental question that one needs to first find an answer to is what makes one overeat – is the person who overeats totally responsible for the behavior, or is his environment equally responsible for encouraging the behavior in him? To put it simply, if I am binging on five standard-sized packets of my favorite potato chips per day, are my poor taste buds solely responsible for the act ,or is the marketing magic of the manufacturer equally responsible for this behavior?

 

As per award winning research findings of Brian Wansink, John Dyson professor of consumer behavior at Cornell University and Director of its Food and Bran Lab major aspects of food presentation and consumer consumption patterns have been revealed. They are:

All the aspects of consumer consumption patterns and overeating have been discussed satisfactorily from the food psychology perspective that I would like to present subsequently.

image credit: dratiffarid.today.com

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2 Comments

foodwithme's picture
Nice and informative blog. Yes, if we introspect our eating patterns it is not only the tastebuds to blame. The visual stimulation that the ads provide and maybe a 1 for 1 free incentive all work in influencing our food pattern. Not to forget the depression eating now that is observed.
foodpsychologist's picture
Welcome foodwithme to the food psychologist blogs and thanks for your valuable viewpoints. Yes, advertising and along with that the marketing strategies of companies, play a vital role in promoting excessive eating in people of all age groups.As you said ,depressive eating is also on the rise now. However, I feel that people can overcome all the external factors that lead them into overeating by developing a strong mental setup and developing healthy food habits and choices. I invite your viewpoints on my next blog that deals with how clever marketing can lead to overeating. Here's the hyperlink wich is already given in this article. http://www.ifood.tv/blog/how_clever_marketing_drives_overeating