Costa Coffee is a popular British coffeehouse which began its operations in 1971. This is the largest chain of coffeehouse in Britain and ranks second in the list of different coffeehouses of the world. The Costa has its own roastery which differentiates it from other competitors. Only three Italian Master Roasters market this branded coffee in UK. The coffee blend in Costa is also served in several UK stores and it is rebranded as Mocha Italia. This coffee blend is prepared by combining one portion of robusta beans with six portions of Arabica beans. The very method of preparation differentiates the coffee and its blend from its competitors.
Costa Coffee History
This Costa Coffee was born in 1971 when Sergio Costa and Bruno began their own roastery in the Lambeth area of London. They established it with the only aim of supplying grinded coffee to the coffee shops and caterers operating in the area. They branded their slow roasted coffee grind as Mocha Italia. Costa and Bruno retailed their brand for the first time in 1978 by opening the Vauxhall Bridge Road in London. Since 1995, the brand is acquired by Whitbread Company, which went on to acquire the 1000th store in Cardiff. Today Costa coffee is sold at 1175 stores and outlets across UK. Also, this coffee is sold 442 stores across the globe in 28 countries. Outside UK, Costa’s largest outlet is operating in Dubai. The Costa appraised its brand value by buying the famous coffee brand Coffee Heaven in 2010. The Coffee Heaven merger made Costa richer by 79 stores across Eastern and Central Europe. The Costa brand added another achievement to its fame by acquiring the Starbucks in UK by taking over its 37.6% share in turnover. The brand also operates from small outlets positioned at main public places like Railway stations, business parks and airports. Also, Costa coffee has tied up with big business brands like Pizza Hut, Tesco, Beef eater Pubs etc to promote their products through small stalls within their stores.
Mocha Italia Variations
Many of the Costa variations are popular across UK and world. About 9 of the costa variations are commonly served through all its outlets. They are:
Costa also caters to the special needs of its customers by creating coffee recipes which incorporate healthier ingredients such as skimmed milk or Soya milk and make use decaffeinated coffees as well. The Costa has also introduced some syrupy coffee variations involving popular flavors such as caramel, vanilla and hazelnut.
Features of Costa Coffee Brand
Costa Trivia