Prepare hot-roll dough using package directions; add cheese and poppy seed.
After dough rises, divide in half.
On lightly floured surface, roll each half to 10 x 6 inch rectangle, 1/2 inch thick.
Cut each in twenty 6-inch long sticks.
Place on greased baking sheet; brush with butter.
Let rise till double, 30 to 45 minutes.
Bake at 400° for 10 minutes.