Prepare hot-roll dough according to package directions; add cheese and poppy seed.
After dough has risen, divide in half.
On lightly floured surface, roll each half to a 10x6-inch rectangle, about 1/2 inches thick.
Cut in twenty 6-inch-long sticks.
Place on greased baking sheet.
Brush with melted butter.
Let rise till double (30 to 45 minutes).
Bake in hot oven (400°) 10 minutes or till done.