You are here

Vitasoy

Vitasoy is a brand of desserts and beverages in Hong Kong and has been operating under Vitasoy International Holdings Limited. Initially the company started with producing high protein soy milk products; however, due to expansion, it has now a variety of products in beverages and desserts. Vitasoy has many sub brands under it like nasoya, vitasoy, sansui, calci plus, azumaya, and unicurd and Soy Milky in Australia has become very popular in the last few years.

 

History

 

Dr Kwee Seong founded Vitasoy in 1940 with the door to door milk alternative delivery service. During the war, when Japan wanted to occupy Hong Kong, the company’s operations were ceased for 5 years, from 1941 to 1945. It came back into the market when the war got over. Vitasoy started distributing its products outside the Asian market during 1980s to 1990s. It was founded in US by the Dr Kwee Seong’s daughter in 1979, as Vitasoy USA Inc.  Currently, the company’s CEO is legendary Charles Chyi, popular for his innovative ideas and work in the Asian market. Vitasoy is also running successfully in China, Canada, South East Asia, Trinidad,  Venezuela, New Zealand, Europe and Papua New Guinea.

 

Products

 

Vitasoy offers the following:

Carbonated Drinks with flavors lemon lime, orange, cola, and Cream soda.

Yin Yan Jelly Juices, with flavors blueberry, strawberry, and pineapple.

Vita Supreme Coffee Drink

Desserts

Pasta and Noodles

Soy Based salad dressings

Tofu series

Teas.

 

Vitasoy in Australia

 

Vitasoy Café for Baristas:  The product is a perfect balance between the coffee flavors and soy with 100% lactose and gluten free and 98.5% fat free.

Vitasoy Original Soy Milk: Made from the Australian grown soy beans that are free from preservatives, colors, and flavors.

Vitasoy High Fibre Soy Milk:  The Vitasoy high fibre soy milk is rich in fibre and 98.5% fat free. It has no preservatives, flavors or colors.

Vitasoy Calci plus Soy Milk: This soy milk product is rich in calcium, phosphorus, vitamin D, and magnesium.         

Vitasoy Vitality Soy Milk:  This product is good for women’s health as it contains isoflavones, soy protein, calcium, and is 98% fat free.

Vitasoy Light Soy Milk: The light soy milk is lesser in calories than other soy milk products. It is ideal for people who want to manage their weight tastefully.

Vitasoy Vanilla Soy Milk:  Soy milk with Vanilla taste

Vitasoy Chocolate Soy Milk: Soy milk with chocolate flavor

Vitasoy Ricemilk Soy Milk : This soy milk is made from non-GM rice, the milk is gluten and cholesterol free.

Vitasoy Rice Milk Vitamin and Mineral Enriched:  Rice milk consisting minerals and vitamins.

Vitasoy Rice Milk Protein Enriched:  Milk consisting chick pea protein, with calcium. It is gluten, lactose and cholesterol free.

Vitasoy Oatmilk:  Made from the Australian non-GM oats, with no artificial colors and flavors. The milk has no added sugar and is gluten free.

 

Vitasoy in USA

 

Products

 

Vitasoy Soy Drink: This line of products has a variety of soy milk flavors with Soy milk original, malt soy milk, melon soy milk, Chocolate flavored soy milk, coconut flavored soy milk, and less sugar soy milk.

Q Packs: These packs are full of nutrients that are required by children. The products are in the flavor of original and yogurt.

 

Product Classification as Per Sub Brands:

 

Tsing Sum Zhan: Drinks made of Tsing Sum Zhan that is popular for mild flavor bring peace and calm to the drinker. It comes in 3 flavors, papaya and lily, apple jasmine, and winter honey and lime.

Vita

Vita Juice: This line of products has a wide range of juices, with flavors including mango, guava, blackcurrant, orange, sugarcane, and lychee.

Vita Teas: The products under this category are lemon tea, honey chrysanthemum tea, lime lemon tea, Ceylon lemon tea, super icy lemon tea.

San Sui

 San Sui Soy Beverage:  It is an authentic Asian beverage with sub products as sweetened fibre, sweetened fortified, black soy drink, unsweetened fortified.

San Sui Tofu: Products with tofu in this category are made from pure mountain water and the products are multi use, soft, firm, silken, and Extra firm.

Nasoya: Consists of products that make the dishes instantly. Following are the products in this sub brand

Frozen Tofu: Frozen Tofu by Vitasoy is great for stews and soups, containing magnesium, water, calcium sulfate and magnesium chloride.

Noodles and Wraps:  This contains wide and thin noodles, with wonton dumpling wraps and san sui wonton wraps.

Nayonnaise: This is a vegan alternative to mayonannaise containing no animal dairy product. It consists of soymilk, soybean oil, guar gum, vinegar, salt and mustard.

Super Hummus:  This product offers half the fat and twice the protein of any leading hummus brand, containing soybeans, soymilk, garlic, natural flavors, salt, and spices.

Azumaya

This brand is very popular in America, offering high quality tofu.

Unicurd

A popular brand in Singapore, offering soy products made from high quality soy beans.

Calci Plus

Calci Plus consists of high amount of calcium, with 0% cholesterol. The products are low fat, lactose free, and have very less sugar. The product has been used popularly amongst working women of Hong kong. Some of the products are Calci plus soya collagen, calci plus soya calcium plus, cand  calci plus soya oat fresh.

 

Trivia

 

It is listed on the Stock Exchange of Hong Kong with plants in the countries, including Australia, USA, Singapore, and Mainland China.

 

Resources

 

www.vitasoy-usa.com

www.vitasoy.com

www.vitasoy.com.au