Starbucks or Starbucks Corporation is a brand for a chain of coffee houses, offering products like beverages, brewed coffee, teas, sandwiches, wraps, ice cream, Panini, coffee beans, salads, snacks and also products like tumblers and mugs. The coffee house is the largest in the world with 19435 stores in United States, Canada, Japan, China, and Great Britain. The United States has 12,781 stores with Canada having 1241 stores.
1971, on the March 30th, three partners, the history teacher, Zev Siegl, English teacher, Jerry Baldwin, and writer, Gordon Bowker commenced their first Starbucks in Seattle, Washington. Their source of inspiration was the entrepreneur Alfred Peet, who sold various equipments and high quality coffee beans. During 1971 to 1976, the initial Starbucks was relocated to 1912, Pike Place from 2000 Western Avenue and it has stayed at Pike Palace since then to this date. In the first year of their new venture, they bought coffee beans from Peet’s. However, with growth of the company, they started buying them from growers. In 1984, the owners bought Peet’s and in 1988, Schultz II Giornale bought Starbucks and all the Giornale outlets were rebranded by the name of Starbucks. After this, Starbucks grew rapidly and started opening its outlets in other cities of the United States. The Starbucks was opened in Chicago, IL, Vancouver, British Columbia, and many other cities of United States. By this time, Starbucks had 165 outlets.
The company then grew steadfastly and opened its outlets in various other countries. Currently, it exists in more than 55 countries across the globe.
This category of products consists of drinks with a variety of flavors that are ideal for drinking during the summer season. They are healthy, delicious and easy to carry while traveling. Most of its drinks consists of guarana, ginseng and vitamin B. Starbucks Doubleshot Energy and Cinnamon Dolce Drink, Starbucks Doubleshot Energy + Mocha Drink, Starbucks Doubleshot Energy+Coffee Drink, Starbucks Doubleshot Energy+ Vanilla Drink, Espress Drink, Light Espresso Drink, and thirst quenchers in fruity flavors like Orange melon, Raspberry, and Strawberry are some of the drink products of the company.
It has the following variety:
Caffe Misto with steamed milk and brewed coffee
Clover Brewed Coffee, available at selected Starbucks stores.
Decaf Pike Place, a brewed drink made of specialty decaffeinated coffees.
Iced Coffee, an iced drink with a flavor of citrus fruits and caramel
Iced Coffee with milk, it is a freshly brewed Starbucks Iced Coffee with ice, slightly sweetened.
Pike Place Roast, it is brewed from specialty coffee.
This category consists of hot chocolate, white hot chocolate, peppermint hot chocolate and salted caramel hot chocolate.
These contain espresso drinks with a huge variety of flavors in cold and hot drinks, including café Americano, Caffe Late, Café Mocha, Cappucino, caramel macchiato, cinnamon dolce latte, espresso con panna, espresso macchiato, flavored latte, iced café Americano, iced caffe latte, iced café mocha, iced peppermint white chocolate mocha, iced skinny flavored latte, iced skinny mocha, iced vanilla latte, iced white chocolate mocha, peppermint mocha, skinny mocha, and skinny flavored latte.
This category of Starbucks products focuses on more flavors, fewer calories, more coffee, and extra topics. It has more than 30 varieties. Some of the different varieties in this category includes Green Tea Crème Frappuccino, Peppermint Mocha Frappuccino, Java Chip Frappauccino, Cinnamon Dolce Frappuccino Light, and Caramel Frappuccino.
This category consists of 5 drinks including steamed milk, flavored steamed milk, cold apple juice, and Caramel apple juice.
All the variety of teas in this category consists are de-stressing, have low calories and have great flavors. The types have tea latte, brewed tea, earl grey tea, iced tea, peach iced tea, vanilla tea.
There are three flavors of rich and creamy smoothies, including chocolate smoothie, strawberry smoothie, and orange mango smoothie.
Starbucks offers a huge variety of baked dishes to go along with the beverages. Consisting more than 40 baked dishes, some of the dishes in the category are Apple Fritter, Apple Bran Muffin, Banana Nut Loaf, Blueberry Oat Bar, Blueberry Scone, Blueberry Oat Bar, Blueberry Scone, Chonga Bagel, Cranberry Orange Scone, Mallocra Sweet Bread, Marshmallow Dream Bar, Maple Oat Pecan Scone, Pumpkin Bread, and lots more.
The Starbucks Petites are good for children and adults alike, some of the dishes in this category are Apple Pie, Brown Sugar and Walnut Tart, Birthday Cake Pop, Cherry Pie, Chocolate Cream Whoopie, Peppermint Brownie Cake Pop, Tiramisu Cake Pop, Raspberry Truffle Cake, Salted Caramel Sweet Square.
The bistro Boxes contain a variety of dishes to satiate the appetite fully. Following are the varities:
Cheese and Fruit, contains apples, dried cranberries, cheddar cheese, and roasted almonds
Chicken and Hummus, contains white chicken strips, carrot and cucumber sticks, wheat pita, and grape tomatoes
Chicken Lettuce Wraps, contains chopped peanuts, cabbage, red lettuce, chicken, dark chocolate, and peanut sauce.
Chiptole Chicken Wraps, contains lime cilantro slaw, tomato avocado salsa, tortillas, pepper jack cheese, and white chicken strips.
Protein, contains honey peanut butter spread, cheddar cheese, cage-free egg, apples, grapes, and multi-grain museli bread.
Salumi and Cheese, contains dry salami, rustic crackers, olives, dark chocolate, and prosiutto.
Seasame Noodles, contains red pepper, tofu, carrots, broccoli, peanuts, pickled cucumbers, and dark chocolate.
Tuna Salad, consists of celery, carrots, multi grain crackers, and blanched green beans.
The Starbucks Hot Breakfast category offers a variety of nutritious, filling breakfast dishes, including Spinach and Feta Breakfast Wrap, Turkey Bacon and White Cheddar Classic Breakfast, Sausage and Cheddar Classic breakfast sandwich, Chicken Sausage Breakfast Wrap, Bacon and Gouda Artisan Sandwich, and Sausage and Cheddar Classic Sandwich.
Salads consist of Delux Fruit Blend Salad with seasonal fruits.
Sandwiches, Wraps, and Paninis
This category consists of flavorsome and filling sandwiches, wraps and paninis including Roasted Vegetable Panini, Turkey and Swiss Sandwich, Tarragon chicken sandwich, Ham and Swiss Panini, Egg Salad Sandwich, and Chicken Santa Fe Panini.
There are 8 varieties in the Ice cream category with vanilla, strawberry, peppermint, mocha, coffee, and chocolate flavor.
The category consists of Strawberry and Blueberry Yogurt Parfait, Peach Raspberry Yogurt Parfait, Greek Yogurt Honey Parfait.
Awards and Recognition
Received National Recycling Coalition Recycling Works Award
- There are many bookstores have Starbucks stores with them including chaper Indigo in Canada, Barnes and Nobles in America, Jarir Bookstore in Saudi Arabia, B2S in Thailand and Fnac in Brazil
- Starbucks has decided to start a chain of fresh juice bars in the middle of the 2012.
- Starbucks has partnered with Tata and announced it’s venture into the Indian market in 2012. India’s two metropolitan cities, Delhi and Mumbai will have Starbucks outlets.