Lipton is a brand of various teas which is currently owned by Unilever. Lipton has many products, amongst which Lipton yellow label is its original and a very popular product prevailing in the market till date.
Lipton’s history dates back to the fall of the 19th century, when the grocer, Sir Thomas Lipton created a brand of tea in Glasglow, Scotland. Thomas J Lipton Co. was established by him in 1893 with headquarters in Hoboken, NJ. The Lipton’s tea was a huge success amongst American consumers. Thomas was also knighted by Queen Victoria and given the title, Sir by the queen when he was at the age of 48 years.
Lipton retail business collaborated with Home and Colonial Stores to create a food group having more than 3050 stores. It continued to do the business as Home and Colonial stores till the 1961 and then they changed the company’s name to Allied Stores.
Unilever acquired the Lipton’s tea business by initially starting with acquiring the US and Canada Lipton business, however, it took almost 25 years after this for Unilever to completely acquire remaining global business.
In 1991, Unilever jointly ventured with Pepsi Co. to market the ready to drink teas in North America. These teas also got popular in the European countries in 2007.
Lipton Premium Pyramid Tea
The Lipton Premium Pyramid Tea consists of tea leaves that are handpicked and have the top two leaves with the bud. To get the true aroma and flavor of tea, the tea is packed in specially made conical or pyramid shaped tea bags. These are available in various flavors including Lipton Green Tea with Mandarin Orange, Lipton Bavarian Wild Berry Tea, Lipton Vanilla Caramel Tru,Lipton Red Tea with harvest strawberry and passion fruit, Lipton white tea with island mango and peach, and Lipton Black pearl tea.
Lipton Black Tea
Lipton Black tea is available in cold brew, cup size, hint of raspberry, hint of peach, pitcher size, and decaf cold brew.
The Green tea has many flavors including 100% natural green tea, cranberry pomegranate, mint, mixed honey, red goji and raspberry, Acai dragonfruit and melon, white mangosten and peach, black currant and vanilla, lemon ginseng, passion fruit and coconut.
Lipton’s herbal teas are made from fruits, herbs, flowers, spices that is refreshing to the consumer at any time of the day or night. The Lipton’s herbal tea consists of flavors including peppermint, ginger twist, orange, lemon, quietly chamomile, and honey lemon.
Lipton Tea and Honey
It is a low calorie iced tea mix having only 5 calories per serving. The flavors are strawberry acai decaffeinated iced green tea, blackberry pomegranate iced tea, black currant raspberry iced tea, mango pineapple iced tea, lemon iced black tea, peach apricot iced black tea.
Iced Tea Mix
The tea mixes are instant ice tea mixes that can be made anywhere anytime. They come in a variety of flavors including mango, diet peach, blackberry and pomegranate, diet raspberry, summer peach, wild raspberry, decaf lemon, lemon, green tea and honey.
Lipton’s Iced Tea is full of protective antioxidants with great flavors that help in refreshing the body. The tea is packed in plastic bottles which make them easier to carry while traveling. The iced tea flavors include:
- Lipton Diet Lemon Iced Tea: This iced tea includes lemon with no sugar and calories. It also contains flavonoids antioxidants.
- Lipton Peach Iced Tea: This is a flavorsome combination of Lipton Iced Tea with Georgina peach flavor.
- Lipton Iced Tea with Lemon: It is rich in flavonoids antioxidants with the tangy taste of lemon and Lipton black tea.
Lipton Yellow Label
Lipton Yellow Label is the initial product of the company when Sir Thomas introduced Lipton into the market. It was packed in yellow with the red label having “Lipton” written to it. It is till date is sold in more than 150 countries. It is a unique blend of various teas.
"Don’t knock it til, you’ve tried it."
- Lipton is available in more than 110 countries, including parts of Asia, Australia, Africa, Middle East, America, Europe, and New Zealand.
- Lipton yellow label is not found in the mainstream stores of UK, however, Lipton’s fruit teas and iced teas are found commonly in the UK markets.
- People had a negative perception about the iced tea in the UK and claimed to have not liked it before even trying it. To change this perception, company had a 58 day campaign, where 498,968 samples were sold to consumers on the road. After the campaign, it was reported 87% of consumers to have actually liked the taste and 73% of consumers claimed to try it in the future.