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7 Up

7 up is a popular brand of soft drink, which is a non caffeinated lemon and lime soft drink. Dr Pepper Snapple Group holds the rights to the brand in the United States of America and Pepsi co holds the rights for the rest of the world. The concentrate is manufactured in Cidra, Puerto Rico at the Pepsi facility. 7 up bottle has the logo where there is a red round spot between 7 and Up. This spot has been considered lucky for the brand and considered cool spot.


Charles Leiper Grigg founded 7 Up, who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg created the formula for a lemon-lime soft drink in 1929. Philip Morris bought 7 Up in 1978, and sold it in 1986, to a group led by the firm Hicks & Haas. 7 Up merged with Dr Pepper in 1988; Cadbury Schweppes purchased the combined company in 1995. The Dr Pepper Snapple Group was spun off from Cadbury Schweppes in 2008.



7 Up Retro: The formula was pioneered on the 2011 season finale of “The Apprentice”. The drink consists of sugar instead of the corn syrup that is used as the sweetener in its other drinks.

Diet 7 Up: The Diet 7 UP was introduced in 1970, renamed as Sugar Free 7 Up and then renamed Diet 7 Up in 1979. It consists of aspartame instead of Splenda as people like the taste of aspartame more than Splenda.

Cherry 7 Up: Cherry 7 Up consists of high fructose corn syrup, carbonated water, natural and artificial flavors, citric acid. The natural flavors consist of apple juice. The product was reformulated and renamed as Cherry 7 Up Antioxidant in January 2009. The new formulation consists of Vitamin E dosage , with 4.2% in every 100 ml.

Diet Cherry 7 Up: This product has been reintroduced recently on popular demand. It has not been in the market after the prevalance of 7 Up Plus Cherry Flavor. The product consists of potassium benzoate, potassium citrate, artificial flavors, phyenlalanine, red40, and aspartame.

Orange 7 Up: Introduced in Norway during the middle of 1990’s, 7 Up orange remained in market for few years. It was a soft drink with lemon, lime and orange taste. Austria still has this product prevailing in its consumer market.

RaspBerry 7 Up: Raspberry 7 Up was introduced at the same time when Orange 7 Up was introduced and was available in the markets in most of the European countries, including Norway, and Denmark. It was a raspberry, lime and lemon flavored drink. The drink is not available in the European countries; however, can be found in many Southeast Asian countries.

7 Up Free: This product is available in Norway, Iceland, UK, Ireland, UAE, Pakistan and Uruguay. The product is free from colorings, sugar, caffeine, and preservatives. It is similar to the product sold in USA, “100% Natural”. 7 Up free, in UK it is sold in 600 ml, instead of 500 ml bottle since 2010.

7 Up Lime: 7 Up line comes in two variants, one which is less carbonated and the other which is more carbonated. The less carbonated version is more popular in Argentina, whereas the less carbonated version with 5% more lime juice is more popular in the USA.

7 Up Plus : 7 Up plus consists of soft drinks that are fruit flavored, having no caffeine, 5% of apple juice and 2 gm of carbohydrates. This product is different from other soft drinks available in the US market and is considered a healthier choice over other soft drinks. The other flavors that are added to this line of product are Island fruit and cherry.

Barbecue Sauces and Marinades

Barbecue Sauces and Marinades were launched when Cadbury Schweppes partnered with Vita Food Products to produce sauces and marinades flavored with 7 Up, Dr Pepper, and A&W Root Beer.

Discontinued Products

  • 7 Up Gold
  • 7 Up Ice Cola
  • 7 Upside Down


1936: You like it, it likes you

1952: The Fresh Up Family Drink

1957: Fresh up with 7 Up

1957 to 1958: Nothing does it like 7 Up!

1963 to 1964: Get real action , 7 Up your thirst away!

1965 to 1966: Wet, n Wild

1967 to 1990’s : The Diet Uncola

1960’s to 1970’s: Crisp refreshing

1975: Its 7 Up, its Uncola

1977 to 1978: Undo it with 7 Up

1980: Feelin 7 Up

Crisp and Clean, and No Caffeine

1980, Canada: Canada’s turning 7 Up

1982: 7 Up, the Difference is clear

1980’s: Never had it, Never will

1980’s: The Feeling of Christmas

Early 1990, diet: Put some Un in your life

Early 1990s: When you want the taste of UN, there is only one.

Late 1980s to Early 1990s: On the Spot

1990s: Now that’s refreshing

Early 1990s: It’s cool to be clear

1994: 6 Up was not enough, we went one louder

1995: It’s an up thing.

1997:Happy 1997 Up!

1999-2005: Make 7 Up Yours.

Late 1990s to Early 2000s: Are you an Un?

2008: Seven flavors in one drink

2008: Bheja Fry…7 Up try and It’s way more better than cola, its 7 Up.

2010: Ridiculously Bubbly

Be Yourself, Be refreshing

Brand Review

7 Up is one of the preferred brand when it comes to lime and lemon flavored drink. However, some of the drinks have also received criticism due to discontinuation of particular products in certain countries.


From late 1980’s to 1990’s , Frido Dido, the famous TV cartoon character was used as a mascot for 7 Up.

In 1950, 7 Up used Fresh Up Freddie as its rooster mascot.

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